SOFT POWER CONCEPT IN FOREIGN POLICY: RUSSIAN VIEW

Y Oleksin

Abstract


Abstract. The article looks into the soft power phenomenon in the foreign policy of the
Russian Federation, determines measure of its influence in the adjacent regions and the opportunities
for its use for implementation of Russia’s geopolitical objectives. Particular attention is
dedicated to the analysis of the structure of soft power as it is viewed and applied by Russia,
which allows to draw conclusions about the appropriateness of using the term ‘soft power’ for
defining the part of Russia’s foreign policy and to establish the correlation between the conditions
for applying soft power and its substance by comparing peculiarities of the influence of soft
power in different countries.
Based on the characteristics of the original concept of soft power the article justifies the expediency
of the use of the term ‘soft power’ with regard to Russia’s foreign policy; on these
grounds the articles determines the difference of soft power as an integral part of Russia’s policy
and the original concept, that allows to outline the structure of influence and determine the
conditions for effective use of soft power instruments in Russia’s foreign policy.
Key words: Soft power, influence, foreign policy, Russian Federation, structure.


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References


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DOI: http://dx.doi.org/10.17721/apmv.2018.134.0.66-76

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