ЗАСТОСУВАННЯ КООПЕРАЦІЙНИХ СТРАТЕГІЙ БАГАТОНАЦІОНАЛЬНИХ ПІДПРИЄМСТВ АВТОМОБІЛЕБУДІВНОЇ ГАЛУЗІ НА ПРИКЛАДІ FIAT CHRYSLER AUTOMOBILES N.V., RENAULT – NISSAN – MITSUBISHI, PEUGEOT SOCIÉTÉ ANONYME

А. Зара

Анотація




Розглянуто процес вироблення рішення багатонаціональних концернів щодо пошуку й організації партнерства на
автомобілебудівному ринку з метою впровадження технологій паливної ефективності, розширення географічної
присутності та посилення конкурентних позицій. Проаналізовано особливості формування та діяльності коопера-
ційних утворень як особливого виду взаємодії на міжнародному ринку автомобільного виробництва. Досліджено мож-
ливість аналізу результатів взаємодії стратегічних партнерів через аналіз фінансових і виробничих показників.
Ключові слова: багатонаціональні підприємства, стратегічний альянс, злиття та поглинання, автомобілебудівні
концерни, кооперація, партнерство, конкуренція, стратегія.


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Посилання


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