INNOVATIVE NATURE OF THE WORLD AND DOMESTIC MARKET OF AGRICULTURAL PRODUCTS

O. Pryiatelchuk, O. Stupnytskyy

Abstract



The place and role of agro – innovations are investigated. They are found to be the main driving force both of development of
the agricultural products' domestic market and of competitive advantages' formation for the participants in the world market.
Accelerated introduction of new generation digital technologies in the agro-industrial complex is determined by the effective use
of organizational advantages of the Ukrainian model of agricultural development. Organic production is the latest trend in the
world market of agricultural products. However, the advanced technologies actively used by farmers around the world are vertical
farms, aquaponics, unmanned aerial vehicles, advances in robotics, and more. Such an active demand for technological innovations
and their active use in agriculture contributes to the development of the agrі-industry itself, as well as areas that ensure
the development and production of innovative products. State assistance and support of farmers' interest in technological
innovations, which is implemented in various monetary and budgetary policy measures, remains an urgent issue.
Keywords: innovations, technologies, agro-industrial complex, competitive advantages.


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